History tells us that in 1799 James Atkinsons arrived in London with his bear, seeking his fortune by selling a product with remarkable cosmetic properties: bear grease. So began the adventure of one of the best-known and most iconic English perfume houses.

For over 200 years Atkinsons, which to this day remains the official perfume of the British Royal Court, has been creating sophisticated A-Gender fragrances, representing exclusive niche products for enthusiasts who love the idea of luxury for a select few. The brand, synonymous with British style and elegance, was acquired by EuroItalia in 2020, continuing a story that, while maintaining solid roots in a glorious past, renews and transforms itself to meet the needs of contemporary customers.