A night of heritage, craftsmanship, and unforgettable beauty.

Atkinsons illuminated the Great Pyramids of Giza—marking a bold new chapter for the brand and a proud moment for everyone who brought this vision to life.

The Atkinsons event in Giza stands as a landmark moment for the brand, brought to life through the combined expertise, passion, and collaboration of Beauty Italia, Unitrade, and Euroitalia.

Set against the breathtaking backdrop of the Great Pyramids of Egypt, the event created an unforgettable scene—one that honoured the brand’s storied legacy while boldly signaling its future direction. The atmosphere, storytelling, and execution came together seamlessly, offering guests a moment that felt both historic and visionary.

This celebration marks the beginning of a new and exciting era for Atkinsons. With the continued unity and dedication of Beauty Italia, Unitrade, and Euroitalia, the brand is poised to reach new heights, carrying its legacy forward with confidence and distinction.